Midsona's class A and class B shares are listed on NASDQ OMX Stockholm in the Mid Cap segment in the Fast-moving consumer goods sector under the tickers MSON A and MSON B.

The share capital in Midsona totals SEK 324,716,800. There are 64,943,360 shares, divided into 751,428class A shares and 64,191,932 class B shares. One A share entitles the holder to 10 votes and one B share to one vote at General Meetings. The quotient value of the shares is SEK 5. All the shares carry equal entitlement to participation in the net assets and profits of the company. The total number of votes is 71,706,212.

 Per 31 October 2019 Midsona has 7,682 shareholders.

WHY MIDSONA´S SHARES ARE ATTRACTIVE


A GROWING MARKET

Midsona operates in a growing market, where growth is driven by consumer's increasing interest in their own health and well-being. Midsona holds a very strong position in organic health products, an area that is growing more than the overall market for FMCG products.

A LEADING POSITION

Midsona holds a leading position in most of its sales channels, making Midsona a preferred supplier and generating economies of scale. In 2018, Midsona continued to strengthened its position in the Nordic market and now has the goal to become one of the leaders in Europe.

STRONG BRANDS

Midsona's strategy builds on strong brands that are continuously developed and supplemented through acquisitions and alliances. Eight brands are particularly in focus. In 2018, the brand Davert was acquired with a long organic history and a strong product portfolio that excellently complements Midsona.

AGGRESSIVE GOALS AND CLEAR STRATEGIES

Midsona has a clear mission and vision, aggressive growth targets, clear strategies and the financial and organisational capacity to implement its plans.

ACTIVE IN THE CONSILIDATION OF THE MARKET - NOW IN ALL OF EUROPE

Midsona is participating actively to consolidate the market for products in health and well-being. In recent years, Midsona has been an active player in the Nordic region with acquisitions of brands such as the Danish Urtekram and Swedish Kung Markatta. Now, the vision is to be involved and consolidate the fragmented European market. The first step was taken in 2018 through the acquisition of the Germany company Davert, which in 2017 had sales of around SEK 616 million. In July 2019, followed Eisblümerl Naturkost, an add-on acquisition to the German platform in Davert, Ascheberg.