Midsona offers strong proprietary brands together with client brands in order to form a strong and broad brand portfolio that is marketed both through various sales channels and to end-consumers. Eight of these play a very central role in the Group's growth and account for a large portion of sales. These are Urtekram, Kung Markatta, Davert, Helios, Friggs, Dalblads, Eskimo-3 and Naturdiet.

In addition to our eight prioritized brands, Midsona has a large portfolio of own brands and international client's brands within health and well-being.

You will find all our brands in Sweden, Denmark, Norway and Finland on our market websites, please click below.

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