Midsona works with its own strong brands and a number of selected licensed brands in prioritised growing categories, natural and organic products, healthfoods and consumer health, in order to form a strong and broad brand portfolio that is marketed both through various sales channels and to end-consumers. 

Ten of these play a very central role in the Group's growth and account for a large portion of sales. These are URTEKRAM, KUNG MARKATTA, DAVERT, HELIOS, CELNAT, VEGETALIA, HAPPY BIO, FRIGGS, ESKIMO-3 and NATURDIET.

Read more on our market or brand websites below.

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